OUR STORY

Hi, I’m Bertie!

Here’s a little story about how my hair braid empire began — in case you were wondering!

It all started one sunny summer here in Devon. Each year I'd trade at a local craft market, selling jewellery and also the popular holiday tradition - the hair braid! I’d create colourful hair wraps using cotton and silk threads for happy holidaymakers, wrapping the threads around the hair there and then. The response was amazing — so amazing, in fact, that I could hardly keep up! I’d often have a long queue of excited little girls waiting patiently in the heat while I worked on each unique design.

That’s when I realised there had to be a quicker, easier way to bring these joyful braids to everyone — without the wait. 

With my background in jewellery design and my qualifications as both a hairdresser and hair extensionist, I had the perfect mix of creativity and technical know-how to bring my vision to life. And just like that, Bertie’s Braids was born!

Today, every online Bertie’s Braid comes ready to wear as a reusable clip-in, bringing all the colour and personality of a fitted hair wrap without the tools, commitment or waiting.

I love designing every single braid and giving each one its own name — inspired by the seasons, colours, and current trends.

But most importantly, I want everyone to feel that braids are for them — no matter their age! Over the years, so many lovely ladies at my markets told me they wished they could have one too, but felt they were “too old.” Well, at Bertie’s Braids, we say nonsense!

Our mission is to give everyone — from little girls & boys to grown women and men — permission to embrace their inner sparkle. So go ahead, wear your Bertie’s Braid proudly and let your playful side shine!